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Creating Persuasive and Effective Visuals

This modelling the tools is incorporated into critical challenges at grades 4, 5, 7, 8, 11 and 12, however, it can be adapted for use at all grade levels.

 
 

Assessment

Assess student advertising analysis.

  • Assess students' advertising analysis as recorded on Advertising Analysis. Use the rubric found in Assessing Student Ad Analysis. According to this rubric, the task is assessed on two criteria:
    • identifying persuasive techniques
    • providing a plausible explanation.

Assess peer feedback.

  • Assess each student's feedback on Constructive Feedback by using the rubric found in Assessing Constructive Feedback. According to this rubric, the assignment is assessed on two criteria:
    • identification of positive qualities
    • constructive suggestions for improvement.

Assess the effectiveness of visuals.

  • Assess the effectiveness of students' visuals by using the rubric Assessing the Visual. According to this rubric, the visual is assessed on four criteria:
    • catchy
    • concise
    • comprehensive
    • convincing.

Assess the visuals.

The above criterion is based on social studies grade level outcomes.

SKILLS AND PROCESSES

COMMUNICATION

3.S.8
  • create visual images for particular audiences and purposes (ICT)

4.S.8
  • organize and present information, taking particular audiences and purposes into consideration
  • create visual images for particular audiences and purposes (ICT)
  • communicate effectively through appropriate forms, such as speeches, reports and multimedia presentations, applying information technologies that serve particular audiences and purposes (ICT)

5.S.8
  • select appropriate forms of delivery for written and oral information, taking particular audiences and purposes into consideration
  • create visual images for particular audiences and purposes (ICT)
  • communicate effectively through appropriate forms, such as speeches, reports and multimedia presentations, applying information technologies that serve particular audiences and purposes (ICT)

6.S.8
  • express opinions and present perspectives and information in a variety of forms such as oral or written presentations, speeches or debates
  • communicate effectively through appropriate forms, such as speeches, reports and multimedia presentations, applying information technologies that serve particular audiences and purposes (ICT)

7.S.8
  • communicate information in a clear, persuasive and engaging manner, through written and oral means

7.S.9
  • examine techniques used to enhance the authority and authenticity of media messages

8.S.8
  • communicate in a persuasive and engaging manner through speeches, multimedia presentations and written and oral reports, taking particular audiences and purposes into consideration

8.S.9
  • examine techniques used to enhance the authority and authenticity of media messages

9.S.8
  • communicate in a persuasive and engaging manner through speeches, multimedia presentations and written and oral reports, taking particular audiences and purposes into consideration

9.S.9
  • examine techniques used to enhance the authority and authenticity of media messages

10-1 S.8
  • communicate effectively to express a point of view in a variety of situations
  • understand that different types of information may be used to manipulate and control a message (e.g., graphics, photographs, graphs, charts and statistics) (ICT)

10-2 S.8
  • communicate effectively in a variety of situations

20-1 S.8
  • communicate effectively to express a point of view in a variety of situations
  • understand that different types of information may be used to manipulate and control a message (e.g., graphics, photographs, graphs, charts and statistics) (ICT)

20-2 S.8
  • communicate effectively in a variety of situations

30-1 S.8
  • communicate effectively to express a point of view in a variety of situations
  • understand that different types of information may be used to manipulate and control a message (e.g., graphics, photographs, graphs, charts and statistics) (ICT)

30-2 S.8
  • communicate effectively in a variety of situations
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Last updated: July 1, 2014 | (Revision History)
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